Having now completed one of the more significant components of my project (an annotated bibliography), I am feeling both more and less confident in the direction I am going. While reflecting, it seemed natural that my enthusiasm has grown, considering that I now have confirmed academic sources which speak to my overarching topic of organizational communication; however, the perplexities this project poses have also grown. Because so much rhetoric exists on the topic of organizational communication—more specifically, organizational management—it indicates to me that a gap in conjecture is not what has created a discrepancy in theory and success. Instead, it appears to be a matter of complication within the praxis enacted by organizations.
Although I entered this project recognizing that Spring & Sprout was by no means proposing a novel idea in terms of approach, I did not fully understand to what extent this idea of “anti-corporation” has been explored. Nonetheless, when I broached this subject with my site supervisor (Todd Boak), without prompting, he launched into a discussion which helped me to understand that the Spring & Sprout is not blind to the discussions around “tall” and “flat” organizations. Instead, he and I are moving forward with the shared knowledge that Spring & Sprout is determined to not reveal a “novel” concept, but instead to uncover ways to overcome the failures others have experienced. Like Zingerman’s, Spring & Sprout is working to adopt a vision in which team members across all departments are situated in a way that allows them to see where the organization at large is headed while simultaneously empowering them to amend course as deemed appropriate. In essence, the sources I gathered for my annotated bibliography help to establish a foundation for the development of individual team members into ambassadors of the Spring & Sprout brand. Ultimately, this philosophy will take the forefront of my focus in the coming months.
Moving forward, I will be working to draft the companion piece to my project. Additionally, I will be reviewing footage for viable materials to incorporate into my video. From this point, I will be able to identify what footage will need to be obtained in additional shoots and can begin to schedule those appointments. Overall, I anticipate the remainder of the semester will progress quickly, but I am confident that my project is set to come together quite nicely.